Pacific Group Resorts: Mission Affordable

A recent Forbes feature from Larry Olmsted highlights a growing reality: world-class skiing doesn’t have to come with a $300+ price tag. 

Pacific Group Resorts is proud to see their mountains included in that conversation—Jay Peak Resort, SilverStar Mountain Resort, Mount Washington Alpine Resort, Powderhorn Mountain Resort, Wintergreen Resort, and Wisp Resort—all recognized for delivering high-quality experiences at a fraction of the cost of many destination resorts.

Mission Affordable has always been about making skiing attainable. Whether that’s through sub-$100 mid-week lift tickets, innovative season pass products, or reinvesting in the guest experience without simply passing costs along. As noted in the article, even in a rising cost environment, pricing discipline and accessibility remain core to the strategy. 

The broader industry conversation is shifting. Olympic exposure is driving demand, but it’s also highlighting the growing gap between aspiration and affordability. That gap represents both a challenge—and an opportunity.

Proud of the teams across the portfolio who continue to prove that delivering great skiing and riding, strong guest satisfaction, and real value are not mutually exclusive.