
Snow keeps falling but booking pace and room rates retreat
While March usually signals a push to the final weeks of the ski season and increasing focus on the upcoming summer, consistent and abundant snowfall across a wide swath of the West indicates that many resort destinations can...
January bookings soar with big snow and stable room rates; occupancy still lagging
Buoyed by generous snowfall across most western destinations, the booking pace for guests arriving in January through June rose 13.3 percent compared to the same time last year which boosted the aggregated occupancy for those...
Great snow and booking don´t save december; room rates move up - again
The impressive booking pace during the month of December that significantly boosted December and January arrivals was driven primarily by strong and widespread early season snow. But that hefty surge didn’t allow the month o...
Occupancy on the soft side at Western Mountain Resorts despite big boost in December bookings
WINTER PARK, COLO. --—Consistent, and in some cases, abundant snowfall across many western mountain resorts compared to last year has worked its usual magic to give November bookings a boost, particularly for November and Dec...
Booking pace slips a bit at Western Mountain Destinations; Summer´s results coming down to the wire
Summer occupancy is likely to be down compared to both last summer and the pre-pandemic, benchmark-setting summer of 2019—but the Average Daily Rate (ADR) has continued to soar, allowing lodging properties to offset the lower...
Mountain Destinations see increased booking during August as room rates continue historic hights
Ongoing growth and strength in daily room rates continue to defy expectations as the booking pace during August reversed eight consecutive months of booking declines and exceeded the pace set in both August 2019 and 2021. The...
Mountain occupancy at 2014 levels; Daily rates hover at near record highs in Western Mountain Destination
Once again, occupancy totals for Summer 2022 continued to drift down from last year’s boom in pent-up demand travel and compared to the pre-pandemic record of 2019. Despite the notable decline in actual occupancy, especially ...
Western Mountain Destinations: Peak summer months soften as consumers seek affordability
The booking pace for lodging at 17 mountain destinations in seven western states improved slightly during the month of June but occupancy is still down compared to both last summer and the pre-pandemic summer of 2019. That sl...