Woodward and Burton announce new partnership
The integrated partnership will feature Burton-branded programming at Woodward summer snowboard camps, Burton progression tools, Woodward uniforms and apparel collabs, BurtonTest Ride, Step On Experience and more.
PARK CITY, UT – As part of Woodward’s 51st year of operations, the legacy action sports company announced a long-term and highly-integrated partnership with Burton Snowboards in support of its Woodward Mountain Parks platform. Burton is now the official winter outerwear partner, official snowboard hardgoods partner and official snowboard programming partner of Woodward Mountain Parks at Woodward Park City, Woodward Tahoe, Woodward Killington, Woodward Mt. Bachelor, Woodward Eldora and Woodward Copper–where Burton will exclusively present Woodward Copper’s summer snowboard camp in the snowboarding category. Burton rental and Test Ride products will also be featured at other select resort locations throughout North America through Woodward’s parent company, POWDR.
“As a Burton fan and friend for decades, I couldn’t be more excited to light things up at Woodward with Burton,” said Chris “Gunny” Gunnarson, POWDR’s President of Woodward. “Burton not only helped pioneer snowboarding in the ’70s, but has also continued–relentlessly–to support progression and top-level athletes while also making snowboarding easier to learn through ongoing product innovation. Like Woodward, Burton is in a category of one. We couldn’t be more stoked to partner with them.”
Culturally, Burton has also been at the forefront of nurturing a more inclusive snowboarding community through the Chill Foundation–an independent charitable organization which Burton founded in 1995. Chill has served more than 25,000 young people since the program began, and works with approximately 3,000 youth annually. Through this new partnership, Woodward Mountain Parks locations and POWDR winter resort locations will continue to support Chill Foundation programming.
“Woodward’s stated mission is to inspire the next generation of action sports, and this couldn’t be more aligned with Burton” said Pierre Ricards–GM of Burton Americas. “From the recent launch of the year-round Woodward Park City flagship facility in Utah to the investment in a national Woodward Mountain Parks platform to producing the annual Woodward Peace Park Championships event with our shared global athlete ambassadors, Danny Davis and Red Gerard, Woodward is not just inspiring the next generation, they are energizing the entire world of snowboarding.”
In short, by showcasing Burton’s StepOn® boot and binding systems, infusing Woodward facilities and programming with Burton athletes, prizing and collab products while also supporting progression through proprietary tools such as the rolling Burton Woodward Park board—designed for indoor progression on ramps—the Woodward/Burton partnership represents an unparalleled framework to deepen connections with passionate action sports consumers and fuel new participation in snowboarding.