Mountain Planet, the international trade show for mountain development, unveils its program

Mountain Planet, the world's largest trade show dedicated to innovation and mountain development, will take place from April 16 to 18, 2024 in Grenoble's ALPEXPO event park. This 2024 edition will also be an opportunity to celebrate the 50th anniversary of this trade show, which has established itself over the years as a global crossroads, a place of business, exchange and forward planning for mountain professionals and the mountain industry.  Each year, Mountain Planet welcomes all the global players in the mountain ecosystem (manufacturers, elected representatives, local authorities, accommodation providers, ski area operators, associations, farmers and mountain socio-professionals, etc.), representing a total of 23,000 professionals, including 2,900 international visitors from 71 countries.

Changes and evolutions in economic and sociological models in the mountains, environmental challenges, mobility, pastoralism, big data, communication ... for 50 years Mountain Planet has been an unmissable event where all the international mountain circles meet, mountains where you can discover innovations and the latest market trends, presented by over 900 exhibiting brands on 50,000 m2 of exhibition space.

Opening the show on Tuesday, April 16, 2024 at 10am, Swiss international expert Laurent Vanat will present his International Snow and Mountain Tourism Report 2024. Published annually in partnership with Mountain Planet, this essential report lists and analyzes data from over 2,000 ski resorts in 68 countries. Facts, figures, investments, visitor numbers, trends, snow cover... it scrutinizes and details the ski, snow and mountain industry and its evolution. It highlights the situation, trends and potential of the ski and mountain market.

Numerous conferences and round tables will be held daily, covering a wide range of topics. The first major conferences, led by international speakers, will focus on : 

1/ winter and summer mountain resorts

2/ Customer loyalty or the challenge of hyper-satisfaction

3/ The new superpowers of data

The "Mountain Planet Awards" are back, rewarding joint projects by exhibiting brands and ski area managers in resorts in France and abroad. Applications are now open, and can be obtained from the organization via the show website.

They come from 5 continents: USA, India, Colombia, Mexico, Argentina, Japan, China, Australia, United Arab Emirates, Africa, Poland.... Every year, some 30 foreign delegations with investment projects in the pipeline attend Mountain Planet. But it's also on skis that these delegations visit a number of French mountain resorts. These visits are organized in conjunction with Cluster Montagne, the association that federates the French mountain development industry. This year, the ski resorts of La Rosière and Les Arcs will welcome over 250 international decision-makers to explore the latest innovations being implemented in the mountains.

La candidature des Alpes françaises portée par les régions Auvergne-Rhône-Alpes et Sud Provence-Alpes-Côte d’Azur a été choisie par le Comité International Olympique pour entrer en « dialogue ciblé » en vue de l’organisation des Jeux Olympiques et Paralympiques d’hiver de 2030. La France est aujourd’hui le plus grand domaine skiable du monde avec 238 stations de ski et de montagne qui chaque année représente 120.000 emplois et accueillent plus de 10 millions de touristes (26 % d’étrangers). Le poids économique du tourisme de montagne français en hiver représente 10 milliards d’euros (Md€) par an, soit 15 % du chiffre d’affaires touristique national. La France possède aussi l’une des plus importantes et des meilleures industries de l’aménagement de la montagne au monde avec plusieurs groupes, des ETI et de nombreuses entreprises reconnus mondialement pour leur expertise dans ce domaine. À quelques mois des Jeux Olympiques de Paris et de l’annonce de la décision finale en juillet 2024, Mountain Planet marquera à coup sûr une nouvelle étape pour la candidature française.

Created in 1974 in Grenoble, MOUNTAIN PLANET is the world's leading trade show for the mountain industry. The next edition will take place from April 16 to 18, 2024 at ALPEXPO, Grenoble's event park, in Auvergne-Rhône-Alpes (France).An international meeting place for mountain development and a showcase for the latest innovations and market trends, every two years this major event for mountain professionals brings together the entire global mountain ecosystem (manufacturers, elected representatives, local authorities, accommodation providers, ski area operators, etc.).It enables industry professionals to unveil innovations and the latest trends/technologies for sustainable mountain development in summer and winter.Each year, MOUNTAIN PLANET welcomes over 900 international exhibitors and brands.Its exhibition space covers 50,000 m2. More than 23,000 trade visitors from over 7I countries attend.